The National:

SCOTS have been left baffled by a new “self care” app – which appears to be offering them a scrap.

“Square Go” markets itself as an app for managing and booking beauty appointments.

"Introducing Square Go, the new app to discover, book, and manage your local self-care experiences," the firm said. 

"Creative Studio collaborated with the amazing folks from the Square Go team to help launch their new booking platform. Shoutout to everyone involved!"

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But Scottish social media users were left puzzled by the aggressive-sounding name, which means a fight in Scots slang.

One Twitter user gleefully commented: “Fantastic new ‘they didn’t consult a Scottish person on the name’ just dropped.”

The Being Scottish account wrote: "The meaning of Square Go in Scotland is the polar opposite of self-care."

Another quipped: “Reminded of when my wellness app, ‘Mon then ya c***’ tanked in the Scottish market.”

"Getting drunk and starting fights on Sauchiehall Street is the highest form of self-care actually," a third said.

Even Irn-Bru got in on the action. "Must have been some square go if you’re needing an MUA [make-up artist] after," the drinks brand wrote. 

Others suggested that the team behind branding the app – made by Block, Inc which was founded in St Louis, Missouri – should have hired a Scottish person to check the name for any potential pitfalls.

But some suggested the app could serve another purpose, with one Twitter user saying: “In this modern world it can be so hard to meet people for un-arranged violence.

“Ooh I've matched with Gary, a mouthy bastard from Carluke who thinks I'm full of shite and clearly needs taking down a peg or too.”