WE often talk about the impact a male ally can have in the quest for gender equality in sport. How often have we lauded statements from Andy Murray, straight off the cuff, challenging a sexist comment or statement? For me, that is the perfect male ally.

We now have another in the shape of father Simon Kemp, who recently challenged a sports retailer on their marketing of Scotland’s football shirt and highlighted that everyday sexism that still exists.

I hope most sports have a male ally. For women playing football in England, they have a whole team behind them. Lewes United, who you may recall made media headlines a few season ago announcing they were putting their male and female players on equal pay, have hit the headlines again.

Lewes Utd are now challenging the FA to look at the level of prize money issued to women in comparison with men and suggesting that a radical increase in the women’s FA Cup prize fund is required. Highlighting the current inequality, they used the analogy of explaining to your children why men are paid more than women for doing the same job. The club’s board deserve credit for this – let’s be honest, you don’t give your son more pocket money than your daughter based on their gender.

Also, for the first two months of this football season, both their male and female teams took to the field showing their support for the amazing #WhatIf campaign, displaying the hashtag on the front of their tops. This campaign has made a significant impact in sport in general and several organisations pledged their support prior to the launch to make some of the #WhatIf pledges become reality. I look forward to the benefits that women in sport will reap from this.

Some quick facts: the total FA Cup prize fund for men’s teams is

£30.25 million. The equivalent for women’s teams is £250,000. The women’s total is less than 1% of the men’s. The amount paid to the losing men’s teams in the first two rounds of the FA Cup is £291,600 – more than the total prize money paid to all of the winning teams in the women’s FA Cup.

It is food for thought and time for change.