As the cost-of-living crisis continues to affect families in the UK, many parents and carers continue to face the ultimate dilemma of deciding between heating and eating.
That’s why Johnson’s Baby and Aveeno Baby have teamed up with fuel poverty charity, Fuel Bank Foundation and Sainsbury’s to help families protect bath time.
Together, they are launching their ‘buy a bottle, give a warm bath’ campaign, which will help 100,000 families keep bath time priceless as a portion of each sale of selected Johnson’s Baby and Aveeno Baby products sold between March 22 and April 11 will be donated to Fuel Bank Foundation.
The running cost of bath time
Research by Johnson’s Baby and Aveeno Baby shows out of 1,374 adults, over half of UK parents, (54 per cent) have sacrificed their own bath or shower to bathe their children due to rising energy costs.
Two-thirds (66 per cent) of parents confirm it is more important for their child to have a hot bath instead of themselves.
Jo Charles from Johnson’s Baby and Aveeno Baby, said: “We know that bath time is an essential part of a family's everyday routine, especially with smaller children. Bath time is also a wonderful bonding time for families, helping everyone to prepare for a good night’s sleep.
“Our research shows when bath time is missed, the routine is disrupted and children can find it harder to settle.
“This can create a knock-on affect [sic] for the whole family, causing stress and anxiety for parents who are already juggling the trials and tribulations of parenthood.
“We are teaming up with the Fuel Bank Foundation and Sainsbury's help protect the UK’s bath time and help keep every parent in their all-important everyday routines.”
What is the Fuel Bank Foundation?
The Fuel Bank Foundation is a cause committed to helping homes in fuel crisis with financial support and practical advice.
Demands for their service have been at an all-time high in the past year.
In fact, they issued nearly four times as many fuel vouchers in 2022 as they had done the previous year, helping 225,000 people including 96,000 children.
According to its own research 78% of people ration heating and hot water at least once a week.
Matthew Cole, CEO of the Fuel Bank Foundation, said: “Johnson & Johnson’s research reflects what we are seeing and hearing at our Fuel Bank centres across the UK.
“Parents genuinely fear not being able to do the everyday things, like giving their baby a warm bath before bed, just because they don’t have the money to top up their prepayment meter.
“The amazing support of Johnson & Johnson will enable Fuel Bank Foundation to provide warm baths and snuggly towels to parents and babies up and down the country, who otherwise would go without.”
Johnson’s Baby products that qualify for the campaign are: Shampoo, Top-to-Toe Wash (500ml & 1L), Bath, Lotion & Oil (500ml) and Washcloths.
Aveeno Baby products include: Calming Comfort, Daily Care Lotion (250ml) and Daily Care Hair & Body Wash.
Johnson & Johnson Limited will donate 50p to Fuel Bank Foundation per applicable product sold in UK Sainsbury’s stores and online between March 22 and April 11.
Your Money Matters
Your Money Matters is a campaign launched by us and our sister titles across Newsquest to help you overcome the surge in the cost of living.
This year has seen a whole host of household price increases — from the energy price cap rise to surging inflation and food prices — costing your family hundreds or even thousands of pounds extra per year.
We’re making it our mission to look out for your cash, offering money-saving deals, competitions, giveaways and insightful stories from your community on the impact this cost-of-living crisis is having on our readers.
The worldwide energy crisis exacerbated by the Ukraine invasion, the financial impact of the Covid pandemic, record inflation figures and a surge in the cost of goods, fuel and travel means we will all feel the pinch.
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here