ONE of Scotland’s leading retail and leisure destinations has unveiled a "next-generation retail concept", as it upgrades one of its longest-standing stores.
Silverburn shopping centre has unveiled a major upgrade to Clintons. The shop has been a fixture at Silverburn since the centre first opened in 2007, and is among the most established retailers on site.
Diarmuid Donohoe, general manager at Silverburn, said: “Clintons has been a valued part of Silverburn since the centre first opened, and it remains a much-loved brand among our guests today.
“This relocation and the introduction of Clintons’ latest store model perfectly reflects the innovation and standout offering that Silverburn continually strives to deliver.
"It’s a great example of how we continue to invest in our retail mix while supporting long-standing partners as they evolve.”
The brand has moved just two doors down from its previous location and the upgraded store introduces a "next-generation retail concept" designed around how customers want to shop today.
The new format has been described as “a more engaging, contemporary and customer-focused experience”, with a new layout and a more carefully curated product offering.
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The new store brings together Clintons’ core collections of card and gift designs alongside a selection of new and exclusive lines.
To celebrate the launch, Clintons will have a spin-the-wheel promotion in store on Friday, April 10, with prizes ranging from 20% off anything in store to a mystery golden prize.
On Saturday, April 11, the store will be offering a free goodie bag to the first 200 customers, available with a minimum spend of £5.
The goodie bags will include a range of items, including a tote bag, a Poplings soft toy, a card and notebook.
James Taylor, trading director of Clintons, said: “We are thrilled to introduce our refreshed concept store at Silverburn in Glasgow, which has been a key location for us for many years."
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Taylor added: "This move represents another significant step in our rollout programme, and we are excited for both existing and first-time customers to discover our modernised store concept, designed to elevate the Clintons brand to the next level.
"With a range designed to suit every occasion, we look forward to welcoming shoppers from across Glasgow to experience the next phase of the Clintons journey.”
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