HUNDREDS of businesses, charities and public sector bodies are being urged to join a new nationwide campaign to encourage the use of Gaelic every day in Scotland.
From Monday, Bòrd na Gàidhlig will be contacting employers across the country – including all Scotland’s local authorities, NHS boards, universities, colleges, major media organisations and a range of other businesses – asking them to pledge to incorporate the language in their communications in some way each working day.
The move follows the launch last week of the new Gach Latha campaign by Bòrd na Gàidhlig, Scotland’s Gaelic body.
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"Gach latha" translates as "every day" in English and the movement aims to demonstrate the strength of support for Gaelic in every corner of the country while inspiring speakers of all levels to feel more confident in using their Gaelic skills in everyday situations, online and in the workplace.
Several high-profile organisations have already given their backing to the campaign, including the Scottish Chambers of Commerce, the University of the Highlands and Islands (UHI) and Inverness Chamber of Commerce.
Anyone wishing to contribute is being urged to join the movement or to get in touch with Bòrd na Gàidhlig to find out more.
Ealasaid MacDonald, CEO of Bòrd na Gàidhlig, said: “We have been delighted by the positive response to the Gach Latha campaign since it launched a few days ago.
“We will now be spending the coming days, weeks and months encouraging as many people and organisations as possible to join this movement.
"Our hope is that Gaelic speakers of all abilities across Scotland will feel more comfortable using their Gaelic skills in everyday situations because of this campaign.
"Increasing the visibility and use of Gaelic in the workplace can also play an important role in showcasing the language in Scotland.
"We will be urging employers from all sectors to think about how they can contribute to the Gach Latha campaign and Bòrd na Gàidhlig stands ready to assist with any initiatives that encourage the speaking of Gaelic in Scotland.”
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