MILLIONS of shoppers could save more on their groceries after Co-op expanded one of its most popular member perks.
The convenience retailer has announced that weekly personalised offers – previously only available in stores – can now be used online when customers shop through its website.
The change means members can now redeem tailored discounts when ordering groceries online, potentially saving more than £80 over the course of a year.
What the new Co-op offer means
Co-op members already receive weekly personalised offers based on the items they regularly buy.
These tailored deals often include discounts on everyday brands and groceries customers frequently purchase, helping shoppers cut costs on their regular shop.
Previously, these offers could only be used in physical stores, but they are now available when ordering via Co-op’s online shop.
The update also means that any money added to a member’s card, such as prizes or promotional rewards, can now be redeemed online as well as in store.
According to Co-op, the change comes as online shopping continues to grow among its members.
Rachel Halter, Customer Director at Co-op, said the move was designed to give members even more value when shopping digitally.
Rachel commented: “Our data shows that 88% of our online shoppers are Co-op members, so bringing this popular weekly member perk online allows us to deliver even more value to those who own our business.”
The retailer is also aiming to grow its membership base to eight million people by 2030.
Hundreds of personalised deals available
Last year, Co-op increased the number of personalised offers available to members by 67%, bringing the total to more than 700 deals.
The offers often include discounts on well-known brands such as:
- Huel
- Popchips
- Actimel
- Pilgrims Choice
- Vimto
Co-op has also invested in boosting the value of many of these offers to give members bigger savings across more products.
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More ways to save when ordering online
Members ordering groceries online can also access a range of other deals from Co-op, including:
- Aldi Price Match on over 100 everyday essentials
- Freezer Favourites combo deals
- Indian Super Saver deals
- Served dine-in meal offers
Online orders are picked in local stores and can often be delivered in 60 minutes.
The service is now available to more than 86% of the UK population, either through Co-op’s own website or delivery partners including Just Eat, Deliveroo, Amazon and Uber Eats.
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