BROADCASTER GB News has launched an investigation into “totally unacceptable” comments made by Laurence Fox about a female journalist.

Fox made a series of remarks about Ava Evans, the political correspondent for online news site Joe, while appearing on Dan Wootton’s show.

He described her as a “little woman” and said, “we don’t need these sort of feminist 4.0”, who, he said, are “pathetic and embarrassing”.

He later added: “Who would want to s**g that?”

Evans later shared a clip of the comments on Twitter/X with the caption: “Laurence Fox just did a whole speech on GB News on why men apparently won’t s**g me?” which was viewed more than five million times as of Wednesday morning.

In a follow-up tweet to her nearly 100 000 followers she added that the footage made her feel “physically sick”.

During Tuesday night’s discussion on GB News, the strapline on the screen read: “Smirking Face of Disdain”, with the text under it reading: "Hard-left commentator slammed for shrugging off male suicide crisis".

Fox told Wootton: “We’re past the watershed so I can say this: show me a single self-respecting man that would like to climb into bed with that woman, ever, ever, who wasn’t an Incel?

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“That little woman has been fed, spoon-fed oppression day after day after day… starting with the lie of the gender wage gap, and she’s sat there and I’m going, if I met you in a bar and that was like sentence three, chances of me just walking away are just huge.

“We need powerful strong amazing women who make great points for themselves, we don’t need these sort of feminist 4.0… they’re pathetic and embarrassing. Who would want to s**g that?”

Laughing, Wootton replied: “Well, look, she, I’m just going to provide a touch of balance from her because she did actually respond to this earlier today, saying that she regretted her comments but she didn’t apologise.”

Wootton added: “And she’s a very beautiful woman, Laurence, very beautiful woman.”

The discussion came after Evans appeared on BBC’s Politics Live on Monday.

Tuesday night’s comments drew a strong reaction on Twitter/X, with Conservative peer Daniel Finkelstein writing: “Oh my God this is truly appalling. Even for the two individuals involved this was a new low.”

MPs Lee Anderson, Sir Jacob Rees-Mogg, Esther McVey and Philip Davies are among the Tories who host shows on GB News.

In a statement posted to Twitter/X, GB News said: “Comments made tonight on GB News by Laurence Fox (below) were totally unacceptable.

“What he said does not reflect our values and we apologise unreservedly for the comments and the offence they have caused.

The National: Actor Laurence Fox has scored a victory during the latest preliminary stage of a libel fight with ex-Coronation Street actress Nicola Thorp (PA)

“We have launched an investigation and will be apologising to the individual involved.”

Responding to GB News's suspension, Fox shared screenshots which appeared to show messages he had sent the channel beforehand outlining what he planned to say. 

He wrote: "Contributors do a pre interview before going on, so they knew exactly what I intended to say."

On Wednesday morning Wootton apologised for a “very unfortunate lapse in judgment” in a follow-up post to an earlier apology.

He wrote on Twitter/X: “I want to reiterate my regret over last night’s exchange with Laurence on GB News. Having looked at the footage, I can see how inappropriate my reaction to his totally unacceptable remarks appears to be and want to be clear that I was in no way amused by the comments.

“I reacted as I did out of shock and surprise in an off-guard moment while working out how to respond as he continued to speak by searching for tweets @AvaSantina had sent earlier in the day while having them read out in my ear at the same time. However, I should have intervened immediately to challenge offensive and misogynistic remarks.

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“I apologise unreservedly for what was a very unfortunate lapse in judgment on my part under the intense pressure of a bizarre exchange. I know I should have done better. I’m devastated that I let down the team and our supportive GBN family.

“We seek to tackle the issue and not the person, which I intend to stress again on air tonight.”

In an earlier message, he had said: “I apologise for what was said during the course of my show and should have done this immediately on air. This is not what our channel is about.”