SCOTLAND’S food, drink industry and tourism industries will be joined by celebrity chefs David Myers and Si King collectively known as The Hairy Bikers in March in an event in Glasgow.

The Power of Food Tourism will take place over a half day on March 8.

This will be alongside ScotHot, Scotland’s premier showcase for food, hospitality and tourism.

The event will be hosted by an Edinburgh based food innovator as well as food and drink broadcaster Simon Preston.

Preston said: “Whether it’s exploring a new distillery, embarking on a new food trail, or trying your hand at a culinary lesson, Scotland is rich with a wonderful collection of experiences that bring to life our unique and exceptional larder.

“The Power of Food Tourism is an exciting opportunity for the whole industry, to come together, connect, learn and inspire each other!

“We have a fantastic line up of guests that can each bring a unique perspective on how collaboration can level up Scotland as a food and drink destination not to be missed on the world stage.”

The morning will showcase Scotland’s ambition to be a global food tourism leader immersing audiences in incredible food tourism experiences and engaging panel discussions with guests including The Hairy Bikers and Instagram food sensations, the taste cadets.

Fiona Richmond, head of regional food at Scotland Food & Drink, said: “Scotland has such a vibrant community of people who deliver incredible food tourism experiences and share our ambition for the country to be a must-visit destination for food and drink enthusiasts from around the world.

“The Hairy Bikers are incredible ambassadors for Scotland’s food and drink sector, having visited a number of businesses for their recent Go Local series including The Harbour Café in Fife and Black-thorn Salt, Ayrshire. We couldn’t be happier that they are joining us in Glasgow.”

“The Power of Food Tourism event provides an exciting occasion to come together as an industry and guests will learn about international trends and insights, hear from our very own Region-al Food Tourism Ambassadors & Regional Food Groups and the impact they are making across the country.”

The event will be delivered by Scotland Food and Drink in collaboration with the Scottish Tourism Alliance.