TV CHEF Monica Galetti has been named as an ambassador for Scottish seafood, the first appointment of its kind in the industry.
As a leading chef and restaurateur, Galetti – a former MasterChef: The Professionals judge – will lead the charge to encourage buyers, restaurant owners and chefs across the UK to purchase and serve more seafood from Scotland by promoting its quality, flavour and versatility.
Seafood from Scotland has created a new information hub for the Sea the People campaign which includes professionally filmed clips from Galetti’s experiences in Scotland, a video interview on why she got involved with the campaign, and specially created seafood recipes.
Galetti is a passionate advocate of premium, responsibly sourced seafood and is calling for more of Scotland’s fish and shellfish to stay in the UK.
In preparation for the role, she spent time travelling around Scotland’s coastal communities, meeting the people who devote their lives to their craft, and forming professional relationships with fishers and processors, entrepreneurs running harbour cafes, oyster growers, fish smokers and salmon farmers.
Galetti said: “Sea the People is vital because the Scottish seafood industry depends on these men and women to maintain and grow its premium status.
“I am in awe of their knowledge and skills, and their commitment to provenance at every stage of the supply chain.
“As an industry we have a collective responsibility to introduce different species to consumers, in a way that encourages them to look beyond the familiar. For me, Scottish seafood is synonymous with the best quality in the world, and we definitely need to be shouting about it.”
Adam Wing, head of trade marketing for the UK, said: “Our campaign will showcase the knowledge and wisdom that has been cultivated and passed on for over hundreds of years.”
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel