IRN-BRU has opened a hotline serving up fans a luxury delivery of the “old and unimproved” 1901, with the brand’s premium offering now available in a sleek can.
On March 8, Irn-Bru’s Ginger Butler will chauffeur the 1901 cans to front doors across the central belt.
To grab a can of Scotland’s other national drink fans have to connect with the Irn-Bru hotline via WhatsApp to be in with the chance of getting the new cans delivered.
Going door-to-door, suited and booted, the Bru-Butler will be debuting the cans of 1901.
Responding to requests for a “drink now”, on-the-go format, Irn-Bru debuted 1901 in 330ml cans for £1 (RRP) in stores across Scotland.
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Irn-Bru fans hoping for a taste of the new offering should scan a QR code or visit the WhatsApp page – available via www.wa.me/qr/BYFEWBEGYW7VH1 – to get in touch with the ginger butler.
Once connected, Scots across the Central Belt should let the Bru-Butler know where they want cans delivered to, to be in with a chance of receiving the service.
The hotline opened last Friday and the Bru-Butler will start making his special deliveries on Tuesday.
Originally launched in 2019, and produced to an “old and unimproved” recipe from over 100 years ago, 1901 is described as a chance to enjoy a “premium and unique piece of Scottish history”.
Irn-Bru changed its original recipe in 2018 in response to a new sugar tax which saw makers AG Barr cut the sugar content by half.
The move caused consternation among afficionados, resulting in the company launching its 1901 formula which saw the new sweeteners replaced by sugar.
Bottles of Irn-Bru 1901 became a permanent fixture on shelves in 2021 due to such high demand.
Irn-Bru was first produced in 1901 and called Iron Brew, but in 1946 a law change meant brew had to be removed from the name since the fizzy drink is not actually brewed.
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