SCOTS much prefer to see the Saltire on their food and drink than the Union flag, results from a new survey have shown.
The Edinburgh-based research firm 56 Degree Insight asked 700 people about how they like to see products presented and what it means to them.
The majority of respondents (65%) preferred to see the national flag of Scotland on their food while just 10% said they like to see the Union flag more. Some 25% said they did not mind either way.
The researchers said that it was clear "Scottish identity" was important to the majority of those surveyed with 52% saying that if something is labelled as "locally produced" they believe it comes from Scotland.
READ MORE: Why Scotland's not listening to Union flagged, 'make Brexit work' Labour
A further 39% responded saying that they would have expected it to have been made in the town, city or region where they live. Just 7% of people said they believe a "locally produced" item comes from elsewhere in the UK.
Buying locally is important for people with a total of 63% of those questioned indicating was very (22%) or quite important (41%).
The report says that the importance of using Scottish branding in Scotland is "clear", stating that "not only do Scots prefer Scottish products to be branded as ‘Scottish’, they also prefer their food and drink products to be as local as possible".
Duncan Stewart, a managing partner at 56 Degree Insight, said: “Food and drink is a key growth sector for the Scottish economy. Covid had a major impact and we have seen changing patterns in consumer behaviour.”
The research was produced by 56 Degree Insight as part of the Scottish Retail Food and Drink Awards for 2022.
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel