LADBABY has made chart history by securing the Christmas number one for a fourth consecutive year, becoming the first musician to do so in the 70 years of the Official Christmas Chart.
Social media star Mark Hoyle and his wife Roxanne (LadBaby Mum) have scored this year’s top chart spot with the novelty track Sausage Rolls For Everyone featuring global superstars, Ed Sheeran and Sir Elton John.
The song is a sausage roll-themed charity rework of Sheeran and Sir Elton’s own new festive single Merry Christmas, in aid of The Trussell Trust food banks.
The milestone means LadBaby surpasses music titans The Beatles and Spice Girls, who are the only other acts to score a consecutive hat-trick of festive number ones.
The track, which was released on December 17, proved to be a huge success, achieving more than 136,000 chart sales in its first week, according to the Official Charts Company.
The YouTubers began the theme of food pun-based chart-toppers in 2018 with We Built This City, and then went on to claim further success in 2019 with I Love Sausage Rolls and 2020’s Don’t Stop Me Eatin’.
LadBaby, 34, told OfficialCharts.com: “Thank you, thank you, thank you to the great British public, for every single person in this country that has downloaded and streamed this song over the last week.
“You’re all absolute legends.
“Thank you for helping us raise the profile, raise money and awareness for the Trussell Trust, the food banks in the UK and helping support the 14 million people in this country that are living below the positivity line.
“We couldn’t have done it without you.
“It means so much to us, and thank you so much for all the support, positivity and love that has been given to us over the last few weeks… Over the last four years!”
Martin Talbot, chief executive of the Official Charts Company added: “Huge congratulations to Ladbaby, Ed Sheeran and Sir Elton John for their achievement this year, not least to Mark and Roxanne of LadBaby in becoming the first act in history to record four consecutive official Christmas number ones.
“To have matched The Beatles and Spice Girls was a fantastic feat last year, but to top them both, while raising money and awareness for foodbank providers The Trussell Trust, is remarkable.”
The social media star toppled Sheeran and Sir Elton from their two-week stint at the top spot with their original version of Merry Christmas, placing them in second position.
However, their collaboration with LadBaby gives Sheeran his fourth number one single of the year and Sir Elton his third.
They also fended off competition from festive classics including Wham!’s Last Christmas, which took the third spot, and Mariah Carey’s All I Want For Christmas Is You came in fourth.
An expletive-laden protest song about Prime Minister Boris Johnson by punk band The K****, titled Boris Johnson Is Still A F****** C***, made it to number five, matching its peak in last year’s Christmas chart.
Their protest campaign earned 53,000 chart sales over the last seven days, according to the Official Charts Company.
There is also festive joy for Adele who has claimed her second Christmas number one album with her acclaimed comeback record 30.
The global superstar’s fourth studio album has held steady at the top of the chart for a fifth consecutive week, which ties it with Olivia Rodrigo’s debut album Sour for the title of longest running number one record of the year.
The record, reported to be the fastest-selling album of 2021 in the first week at the time of its release, achieved an additional 70,800 chart sales, including 62,000 physical copies, over the last seven days, the Official Charts Company said.
The 33-year-old pop star previously achieved the Christmas album victory in 2015 with her third album 25.
LadBaby: From YouTube star to record-setting charts success
YouTuber and father-of-two Mark Hoyle is the unlikeliest of pop stars.
But the social media personality – who blogs under the name LadBaby with his wife Roxanne – has set a new chart record as the first act ever to achieve four consecutive Christmas number ones.
The “dad blogger” took the festive top spot with his novelty track Sausage Rolls For Everyone featuring Ed Sheeran (below) and Sir Elton John.
By claiming the top Christmas spot for four consecutive years, LadBaby has surpassed music titans The Beatles and Spice Girls, who are the only other acts to score a consecutive hat-trick.
Last year, he topped the Christmas chart with Don’t Stop Me Eatin’, which riffs on Journey’s 1981 track Don’t Stop Believin’, holding off challenges from festive classics such as Mariah Carey’s All I Want For Christmas Is You and Last Christmas by Wham!.
It followed his 2019 Christmas number one I Love Sausage Rolls, a twist on I Love Rock ‘n’ Roll by Joan Jett.
He began his theme of food pun-based chart-toppers in 2018 with We Built This City, an ode to sausage rolls based on Starship’s 1980s glam-rock song.
Hoyle is a social media star who has translated his online success into sales.
The graphic designer and lifestyle blogger, from Nottingham, found fame documenting his journey from “lad to dad” after the birth of his two sons with wife Roxanne.
The 34-year-old, who lives in Hemel Hempstead, launched his YouTube channel in 2016 to document the pitfalls of fatherhood.
The social media star and his wife now regularly post videos sharing life hacks and playing pranks and domestic antics on one another.
He has more than a million subscribers on his YouTube channel, and five-and-a-half million followers on Facebook.
The Hoyles released a money-saving guide in 2018 called LadBaby: Parenting for £1 … And Other Baby Budget Hacks.
The same year the vlogger, known for his catchphrase “Yes, mate!”, won the Clas Ohlson celebrity dad of the year award, beating the Duke of Cambridge and former One Direction star Liam Payne.
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel