ABERDEEN has been named as one of the stingiest parts of the UK when it comes to charity donations.
The Scottish city ranked eighth on the list by cashback app Kindred, with only 7.7% of Aberdonians' online cashback being donated to charity – compared to a UK average of 57%.
Cornish holiday hotspot St Ives is the stingiest part of the UK, donating only 2.7% of their online cashback to charity. Luton, Sunderland and Derby are the next meanest when it comes to donations, giving just 3.8%, 4.4% and 6.3% of their savings to good causes.
Glaswegians are revealed to be the UK’s most generous charity tippers. Residents of Scotland’s biggest city give 74% of their cashback earnings to charity on average, closely followed by Manchester (72%), York (69%), Cardiff (63%) and Stoke-on-Trent (54%).
Kindred said seven million Brits are earning cashback from their online shopping, saving themselves an estimated £1.5 billion a year.
Aaron Simpson, founder and executive chairman of Kindred, said: “St Ives is a beautiful place that has memories of seaside holidays for so many people, so it’s surprising to hear that it’s the meanest place in Britain.
“Credit goes to Glaswegians, who make light of their reputation for being canny with their cash by revealing themselves as the most generous people in the country.
“It’s incredibly impressive that Kindred users in Glasgow are choosing to donate three quarters of their savings to charity."
He went on: “All of our UK shoppers should be proud to be giving away an average of 57% of their cashback. While there’s no obligation for our users to give more than 1% to charity, it’s amazing that so many people are choosing to donate more than half of their savings.
“We’re proud to be earning money for charity every time a user saves money, and we’re hoping to raise millions of Pounds for good causes this year.”
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