A SUPERMARKET chain has apologised after promoting its “British chicken” made with “non-EU salt and pepper”.

A frustrated Morrisons customer shared a picture of the chicken’s Union-Flag-coated packaging on social media yesterday and threatened to stop using the shop.

“Tell me that this is not real,” the customer said. “Your response will dictate whether or not I ever shop at your stores again.”

The image prompted thousands of responses on Twitter, as other pro-EU figures attacked the supermarket’s packaging.

As backlash grew, Morrisons responded to the complaint advising the phrasing would not be sticking around.

“The wording on the packaging is an error for which we apologise,” the chain said. “We are changing the packaging immediately.”

Back in 2019 the shop also came under fire for renaming its Brussels sprouts after the areas of the UK the vegetables were sourced from.

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The “Yorkshire sprouts” and “Lincolnshire sprouts” drew criticism from customers, who suggested there may have been political motivation behind the decision to rebrand.

A spokesperson for the company said the decision had nothing to do with politics.

“Many of our customers are interested in knowing where their food comes from,” he explained.

“Our Lincolnshire sprouts are called Lincolnshire sprouts because they are from Lincolnshire. Our Yorkshire sprouts are called Yorkshire sprouts because they are from Yorkshire. Many of our customers like to know that.”