BUSINESSES are being encouraged to apply in a new Days Out incentive scheme by VisitScotland.
Administered on behalf of the Scottish Government, the VisitScotland Days Out Incentive Fund will deliver £4 million of funding to provide a boost for visitor attractions during the winter months, subsidising the cost of a ticket to visitor attractions, day tour excursions and outdoor wildlife and adventure activities.
Successful applicants will be awarded funding to apply promotions of “up to 50% off” the cost of a ticket, up to the maximum discount value of £20 per transaction.
Applications will be open from 12pm on October 5 until 5pm on October 12. The scheme is fully funded by the Scottish Government, and discounts will be applied for bookings taking place between November 4, 2021 and February 18, 2022.
A marketing campaign will be launched by VisitScotland to coincide with the incentive scheme, aimed at inspiring people to experience some of the attractions and experiences on offer around the country.
The project is part of the £25m tourism recovery programme announced by the First Minister back in March.
VisitScotland director of marketing Vicki Miller said: “The loss of international visitors over the past year has had a major impact on visitor attractions, tours and activity providers. The VisitScotland Days Out voucher fund will help generate income for this sector during the quieter winter months, as well as help rebuild consumer confidence in the face of Covid-19.
“Tourism is a force for good – creating economic and social value in every corner of Scotland and enhancing the wellbeing of everyone who experiences it.”
Tourism Minister Ivan McKee (above) said: “With the loss of many international tourists this year due to the pandemic, this £4m fund will boost local visitor numbers and support the recovery of Scotland’s world-class tourism attractions.
“Scotland’s tourism industry is a central plank of our economy and as we begin to carefully emerge and recover from the pandemic, we must work with the tourism industry to seize Scotland’s potential and build an economy for everyone by delivering greater, greener and fairer prosperity.”
For more information, guidance and eligibility criteria, visit www.visitscotland.org/supporting-your-business/funding/days-out-incentive-fund
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