ALDI has teamed up with long-term supplier Williams Bros to give customers the chance to name a brand new beer which will be sold in stores across the UK.
Beer-loving Scots have the opportunity to choose the perfect name for Aldi’s next collaboration with Williams Bros and win the very first case of the brand new brew, which is a tropical New England White IPA.
You can check out Williams Bros’ website for inspiration, where you’ll find everything from Joker IPA to Caesar Augustus, alongside some of the beers that have cemented their partnership with Aldi, like Perfect Storm.
The New England White IPA has all the juicy, tropical aromas and flavours of a NEIPA but balanced by the refreshing, spicy addition of citrus peel and a pinch of coriander seed. It’s heavily dry hopped (with Mosaic, Citra and Sabro) and less bitter than a typical IPA, creating a smoother, rounder flavour which, combined with the presence of wheat and oats, result in a full body and natural haze.
You can head over to Aldi Scotland’s Facebook or Instagram (@AldiScotland) before Sunday to enter.
This year will see Aldi open its 100th store in Scotland. Currently, the retailer has 96 Scottish stores stocking some of the finest and best value locally sourced food and drink. This year it will invest a further £20 million in four new stores, which include Hermiston Gait in Edinburgh, Thornybank Industrial Estate in Dalkeith, Portlethen Retail Park in Aberdeen and J24 Retail Park in Govan, while a new store in Gateside Commerce Park, Haddington will open to replace the existing store.
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