MANY undecided voters have already joined the Yes Challenge but it’s not too late to commit to a Yes vote in the next referendum.
Set up by The National in tandem with Believe in Scotland, the initiative aims to convince as many undecided voters as possible to back independence.
On Friday every copy of The National had a unique code printed in the paper.
You can email us at callum.baird@thenational.scot for more codes. All we want you to do is give that code to an undecided voter, and ask them to sign up at thenational.scot/subscribe/openminds
This will unlock 12 weeks of free digital news from the paper, a series of exclusive articles tackling the most common roadblocks people face on the road to Yes, and access to some expert-led webinars where inquisitive Maybes can explore the case for Scottish independence.
READ MORE: Yes Challenge smashes key target as 5000 people sign up to indy pledge
Once an undecided voter signs up (no card details required), they will have access to The National’s news stories, columnists, fact-checks and features. They’ll also be sent a new series of 24 articles, written by Believe in Scotland, which will make the case for independence step by step.
Callum Baird, The National’s editor, said: “Our Yes Challenge campaign has had an amazing response so far. We need as many pro-independence voters as possible in the run-up to the Holyrood elections in May, so nominate an undecided voter today and encourage them to switch to Yes.”
Now that the 5000 sign-ups have been reached, the campaign’s remaining targets are:
- 2000 undecided voters to participate in the Open Minds to Independence journey.
- 1000 confirmed new Yes voters after 12 weeks.
- 200 “No to Yes” conversion testimonials to share via print and social media.
At the end of the process, The National will convert the 24 articles into a supplement which will be distributed again in the paper as a second opportunity to reach undecideds.
The National is also hoping to distribute 500,000 copies of the material and post them through targeted letterboxes across Scotland.
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here