THE Yes Challenge has reached its first major target, with more than 5000 people now signed up to the pro-independence campaign.
Set up by The National in tandem with Believe in Scotland, the initiative aims to convince as many undecided voters as possible to back independence.
All we want you to do is give that code to an undecided voter, and ask them to sign up at www.thenational.scot/subscribe/openminds.
This will unlock 12 weeks of free digital news from this paper, a series of exclusive articles tackling the most common roadblocks people face on the road to Yes, and access to some expert-led webinars where inquisitive Maybes can explore the case for Scottish independence.
Upon its launch, a target was set to have 5000 people sign up within 10 days. That target has been surpassed by 193 with several hours to spare.
SIGN UP TO THE YES CHALLENGE HERE
National editor Callum Baird said: “Wow. The response to the campaign has been breathtaking.
“We knew this initiative could be a gamechanger for the Yes movement so it’s fantastic to see so many people get on board.
“But that doesn’t mean we’ll let up now. This is just the start, and with your support we’ll help to secure a Yes victory in indyref2.”
READ MORE: Last chance to sign up to Yes Challenge as drive enters home straight
Each person who signs up to the Yes Challenge is asked to nominate one person who they think could be convinced to vote for independence.
Each signatory will be sent a code that they can give to their nominee. Once an undecided voter signs up (no card details required), they will have access to The National’s news stories, columnists, fact-checks and features. They’ll also be sent a new series of 24 articles, written by Believe in Scotland, which will make the case for independence step by step.
This Friday, February 5, every copy of The National will also have a unique code printed inside.
SIGN UP TO THE YES CHALLENGE HERE
Now that the 5000 sign-ups have been reached, the campaign’s remaining targets are:
- 2000 undecided voters to participate in the Open Minds to Independence journey.
- 1000 confirmed new Yes voters after 12 weeks.
- 200 “No to Yes” conversion testimonials to share via print and social media.
At the end of the process, The National will convert the 24 articles into a supplement which will be distributed again in the paper as a second opportunity to reach undecideds.
The National is also hoping to distribute 500,000 copies of the material and post them through targeted letterboxes across Scotland.
Believe in Scotland chief Gordon MacIntyre-Kemp said: “I’m delighted we have reached and are now set to exceed the target in this fantastic project.
“I can’t wait to get started sending the real facts about independence to all those who have agreed to take the Challenge.
“Believe in Scotland has all the details needed to convince wavering voters that independence can make Scotland the better, fairer country we have the ambition to live in.
“This is a brilliant way to add to the growing number of Scots determined to make that ambition a reality.”
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
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