THE Aberdeenshire-based ice cream producer, Mackie’s of Scotland, has secured a deal with Asda, which will see its two litre Traditional Real Dairy Ice cream stocked in the retailer’s stores across the UK for the first time.
Previously only listed in Scottish stores, the two litre ice cream will now be available in 168 additional Asda stores in England, bringing total listings to 216 stores UK wide. At the same time, the retailer is extending store numbers for the one litre version of the product, by an extra 50.
Established in 1986, the family-run business now has 350 cows and 80 staff producing its ice cream products on site with the help of four wind turbines and a 10 acre plot of solar panels.
The business is Scotland’s best-selling ice cream as well as being the UK’s biggest independent ice cream brand.
The brand has since expanded its offerings to include confectionary such as traditional and flavoured chocolate along with a wide range of potato crisps and popcorn.
“We are excited to bring our bigger pack size to Asda customers south of the border for the first time,” explained Stuart Common, Mackie’s sales director.
“Making sure we give customers the best value is very important to us – and we pride ourselves on having the most affordable & highest quality real dairy ice cream on the market, at just 20p per scoop! This means the Asda shopper does not have to give up on excellence to be able to afford indulgent ice cream.”
Heather Turnbull, Asda’s Regional Buying Manager for Scotland added: “It’s fantastic to extend Mackie’s listings south of the border – and it’s a real testament to the quality of the ice cream. Providing local products at affordable prices is a priority for us – as well as innovation and sustainability.
“Mackie’s uses 100% renewable energy for its packaging processes, including wind turbines and solar panels. All packaging used by the business is 100% recyclable and reusable – with the packaging and production all carried out on the premises, saving on food miles.
“We hope our customers across the UK enjoy a taste of Scotland!”
The two litre and one litre Traditional Real Dairy Ice cream is available in Asda stores across the UK now.
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