MUSIC industry chiefs have called upon some big-name help to continue their bid to save grassroots venues, amid the ongoing economic uncertainty.

With the help of popular singer-songwriter Frank Turner, Music Venue Trust announced their Official Beer Partner Fightback Brewing Company will begin selling bottled Fightback Lager, Fightback Cider, Fightback Berries and Fightback IPA online in support of the #saveourvenues campaign.

Fightback Lager, launched in 2018 and stocked in over 60 Grassroots Music Venue bars across the UK, makes a 5p donation to MVT from every pint sold. With gigs remaining on hold, music fans can now raise the new 330ml bottles at home and still contribute to venues' survival.

Mark Davyd, CEO of Music Venue Trust, said: “Fightback is the only beer brand which donates to Music Venue Trust from every pint, bottle and can sold.

"With the help of all our friends and supporters we can amplify the message that This Beer Saves Music Venues. Every bottle will make a positive difference to our #saveourvenues campaign.”

Joining Fightback Lager will be new additions Fightback Cider, Fightback Berries and Fightback IPA following a partnership with Trilogy Beverage Brands to expand Fightback's reach nationally.

Frank Turner said: “The Save Our Venues campaign has been a great success in showing what all of us can achieve when we come together to fight for our corner of culture.

"The Music Venue Trust Save Our Venues Campaign and everybody who's been involved in it has made great strides in raising money and raising awareness during this difficult time.

"But the fight is far from over, and there is more that we can do," he added.

Alloa and Hillfoots Advertiser:

"Of course, everybody can go to www.saveourvenues.co.uk and get involved and donate to the campaign there, but Music Venue Trust have also announced new lines of Fightback Lager, Fightback IPA and Fightback Cider and it's delicious. A donation from the sale of every single pint, bottle and can goes to the Save Our Venues fund.

"So, get involved, get yourself a drink, donate to the campaign and let's save our venues. Together.”

Rich Smith, Fightback Brewing company director, added: “When we created our beer a couple of years ago, too many Grassroots Music Venues were in a battle for survival.

"With Covid-19, we have been pulled into a fight for the future of live music in this country. Like all music fans, we cannot physically unite behind the cause for a while, but we can all find ways to show solidarity. This is ours.”

To order, go to https://shop.fightbacklager.com