THOUSANDS of free punnets of strawberries will be delivered to households across Scotland this week at the peak of the Scottish strawberry season.
AVA Berries and McQueens Dairies are set to team up to deliver punnets of premium Scottish strawberries to homes across the central belt and Fife this week to celebrate what would have been the beginning of the Wimbledon fortnight.
The two brands have joined forces to deliver surprise punnets of strawberries to more than 2500 McQueens Dairies customers, bringing a taste of Wimbledon to people’s homes.
Strawberries and cream have been enjoyed at the tournament for more than 140 years, since Wimbledon was launched in 1877. Despite the tournament not going ahead this year, some of its most famous matches are set to be screened by the BBC, inspiring the nation to pick up their rackets again.
On the partnership, Jill Witheyman, marketing manager at AVA Berries, commented: “Strawberries and cream and the summer tennis season go hand in hand, and although the Wimbledon tournament sadly isn’t going ahead this year, we still wanted to do something to celebrate it and bring a smile to people’s faces.
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“That’s why we decided to team up with McQueens Dairies to give more than 2500 of their customers a surprise punnet of strawberries with their milk delivery this week.”
The Scottish strawberry industry provides one-fifth of all berries eaten in the UK. Some of the best soft fruit growers are based around the north-east coast of Scotland, where the cool, dry climate helps to produce a sweeter berry.
Witheyman added: “AVA Berries are grown by an exclusive group of growers based across the north-east of Scotland, the heart of the traditional berry growing country, and have been specially developed for improved flavour, juiciness, appearance, and shelf life.”
The lucky McQueens Dairies customers will be chosen at random to receive the special doorstep delivery.
Calum McQueen, commercial director at McQueens Dairies added: “Who doesn’t love Scottish strawberries, and a free, surprise punnet – even better!”
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