A SCOTTISH langoustine fisherman has launched his own sustainable seafood operation – delivering his catch to customers on the same day it’s caught.
With the fish markets closed and a young family to support, fisherman Kirk Doig, based in Anstruther, Fife, was left with no income.
He decided to set up his own business, which has taken off with the help of creative industry professionals Laura Strong, director of Edinburgh creative agency Great Brink and then Scott McCallum, managing director of Dundee-based design consultancy Avian.
The duo worked with Doig pro-bono, using their expertise to create and launch Carisma Seafood, with plans for expansion already in place.
Doig, 31, captain of the Kingfisher 26 prawn trawler named Carisma, said: “Working with Laura and Scott quickly helped me realise my dream of catching the very best, freshest shellfish and selling it to customers the same day I specialise in langoustine but I’m also able to help other East Neuk creel fisherman by selling their lobster and crab within hours of coming ashore.”
Strong, who grew up in the East Neuk, asked friends and family to buy Doig’s produce but realised he needed professional help.
McCallum said: “I knew creating a stand-alone brand highlighting what is so attractive and unique about his business could be the future of Kirk’s fishing career.”
Doig said: “The response has been incredible with customers now ordering every week.”
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