THE Glasgow shopping centre, arena and leisure complex intu Braehead has struck up a partnership with the Glasgow Warriors rugby team in a drive to promote the club.
The contract – which will run until the end of the 2021 season – will allow the 17 million yearly visitors to the shopping centre to take advantage of Glasgow Warriors related augmented reality experiences, promotions and special offers.
Visitors will have some opportunities to meet the players. Warriors star Nick Grigg recently visited Soar at intu Braehead to browse the leisure attractions, including the UK’s tallest indoor slide.
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Nathan Bombrys, managing director of Glasgow Warriors, said: “We’re really excited intu Braehead have decided to partner with Glasgow Warriors. They are Scotland’s leading retail and leisure destination, and they pride themselves on delivering great experiences for the entire family, just like we do.”
Both organisations will be able to reach out to the ever-increasing audience of rugby and sports fans with this latest partnership. Marketing manager for the centre, David Lyon, said: “People can unwind and relax, or get active as we have a host of leisure opportunities, from a cinema, indoor ski slope, ten-pin bowling, to a climbing wall and aerial assault course.”
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