TENNENT’S yesterday announced the launch of Tennent’s Light – Scotland’s lowest calorie light lager at 114 calories per pint.
The brewing team at Wellpark has spent the last year perfecting a new light recipe, aiming to strike a balance between reducing calories and ABV while also retaining flavour. Made from 100% Scottish-grown cereals and highland water from Loch Katrine, the lager is also vegan and gluten free, as it is based on the brewery’s multi-award winning Gluten Free Lager recipe.
The lowest 3.5% ABV lager available in Scottish bars, it will be made available on draught and in 330ml bottles.
To mark the launch, Tennent’s decorated four iconic Scottish landmarks with bunches of fully degradable, illuminated balloons which appeared in Glasgow, Edinburgh, Aberdeen and Dundee at the weekend.
James Hughes, brand manager at Tennent’s, said: “We’re incredibly excited to introduce Tennent’s Light – and finally reveal why Scots have been seeing white balloons dotted around cities these past few days.
“Our talented brewing team at Wellpark have spent months cracking the perfect recipe, which is not only low calorie and low ABV, but it also tastes great.
“With more people looking for lower calorie and lower ABV options behind the bar, Tennent’s Light is our answer to the growing moderation trend and as the lowest calorie light lager on the market, we expect it to take Scotland by storm.”
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