VISITORS to Dundee’s V&A museum can now take a step back in time after a re-creation of a 20th century shop window was opened yesterday.

Faux Shop is an installation by art and design company Atelier E.B, which focuses on the shop window displays of last century.

A celebration of the period’s style and aesthetics, it demonstrates the company’s approach of employing historical window display and design, mixing it with their own style and influences.

The installation “asks the visitor to consider whether shop dressing is simply an everyday part of popular culture, or a unique form of design practice”.

The window display features items from Atelier E.B’s own fashion collection, Jasperwear, which was created in 2018.

READ MORE: V&A Dundee welcomes its one millionth visitor

It also holds elements that are inspired by Dundee, including bespoke umbrellas and Mackintosh-inspired raincoats.

The Faux Shop was originally created as part of the company’s Passer-by exhibition. This is its debut in Scotland, following a showing in London, Paris and Moscow.

Designer Beca Lipscombe and artist Lucy McKenzie said: “The Faux Shop examines the moveable thresholds between high and mass culture, art and design, production and consumption.

“The viewer will be able to purchase some of the items they have seen expertly arranged in the Faux Shop display window.

“Isn’t it everyone’s dream to be able to take home something desirable you’ve just seen in a museum? And to be able as touch as well as look?”

Lipscombe and McKenzie have been showing and selling fashion in galleries since 2007.

READ MORE: Business expectations at a six-year high, says Strathclyde's FAI

Based between Edinburgh and Brussels, their work reinvents conventional modes of display and distribution, embedding fashion into a variety of contexts.

In addition to the shopfront, the installation features a series of archival reference points that inspire Atelier E.B’s practice.

These include photographs documenting the Goldbergs department store chain that grew from a single Glasgow store in 1908 to a chain of over 100 outlets.

Other items, such as an iconic bust from Scottish hairdresser Rita Rusk’s Glasgow hair salon window, and the work of Dundee-born artist Graham Little, are also included.

Lauren Bassam, V&A Dundee’s project curator, said: “We are delighted to be showing Faux Shop here at V&A Dundee, the first time that Atelier E.B’s innovative approach to fashion has been displayed within a Scottish museum.

“It poses a wonderful opportunity to unpack the fascinating history of 20th century shop window display in Scotland, as seen through the eyes of this unique art and design practice.”

A limited selection of Atelier E.B’s designs, such as sweatshirts, scarves and jewellery, will be available for purchase in the museum shop.