AN Edinburgh-based digital technology company marked its fifth year in business in 2019 by recording double-digit revenue growth and increasing its workforce.
Cortex Worldwide counts a number of large UK and international enterprise clients among its customer base and is now undergoing a major rebrand exercise that it aims to launch in Q2.
Founded in 2014, Cortex Worldwide has developed a cloud-based web management content (WCM) platform that enables clients to create, deploy, analyse and optimise their digital estates. Cortex, which secured a management buyout from WPP plc in 2017, is led by CEO Peter Proud, formerly a senior executive at Accenture and Microsoft, and the company’s board includes John Waddell, former CEO of Scottish angel investment group Archangels.
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Proud said: “We are now moving rapidly from a technology services company to a cloud-native global software business. Overall, we’ve got big ambitions and have set our sights on being one of the next big things to come out of the Scottish tech scene.”
Cortex attracted venture capital (VC) interest from the US over the past months and is currently planning to launch offices in New York and London. Proud added: “While the business continues to be self-funded, and we think that’s the right approach at this point in time, we’re not ruling out VC involvement with the right investors if that enables us to really step up our growth trajectory. The offices we are actively planning for New York and London mean we will be closer to our growing customer base in the US and Europe.”
Cortex became carbon neutral in 2019 following an extensive exercise that involved changing suppliers, offsetting emissions and implementing waste management processes.
Proud explained: “We have incorporated high standards of ethics and sustainability into the business from day one. Not only do we believe that’s simply the right thing to do in our day and age, but translating these kinds of core values into practice is becoming a bona fide requirement if you want to be a global technology company whose overall proposition appeals to a range of stakeholders including clients and partners.”
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