LIDL plans to revive the Scottish tradition of first-footing after revealing just 14% of Scots plan to take part in the custom this year.
The ritual of visiting friends, family and neighbours after the bells with gifts of coal, whisky or black bun as a sign of good stead has been a long-standing tradition in Scotland.
With 26% of Scots revealing they have never been first-footing, the supermarket is encouraging the nation to take part in the celebration this Hogmanay.
Lidl stores across Scotland will be giving away free coal, a traditional first-footing gift, for the fourth year in a row to help keep households across the country cosy this New Year.
The retailer has also teamed up with Scotland’s National Chef, Gary Maclean, to encourage Scots to try traditional Scottish black bun, as research shows more than half of the population (53%) have never tried it.
Ross Millar of Lidl said: “First-footing is a fantastic Scottish custom.”
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