THANKS to our 10,000 Steps campaign – where we pledge to directly invest in independence for every subscriber we sign up – we’ve already been able to directly influence the new Yes campaign. Our series of monthly supplements aimed at No voters have been a roaring success and have sparked thousands of conversations about converting to Yes across Scotland.
We’ve been able to hire a full-time video journalist to help create viral videos and spread the message about an independent Scotland. We’re now on the cusp of our next target – 8000 – where we’ll launch a Unionist fact-checking and rebuttal service just in time for an indyref campaign next year. We’ve also added a new target at 8500 – a commitment to launch a new National Yes Hub for campaigners – and if we make it to 9000 we’ll hire a journalist to work directly for Yes groups on local content to help persuade No voters in your area. What are you waiting for?
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Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
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