TENNENT’S Lager’s position as Scotland’s favourite alcohol brand has been reaffirmed, after topping the Scottish Brand Review 2019 for the third year in a row.
Compiled by Kantar WorldPanel, Tennent’s Lager was recognised as the number one Scottish “take home” alcohol brand, retaining its title, while beating off competition from the likes of Famous Grouse, Glen’s Vodka and Brewdog.
James Hughes, brand manager at Tennent’s said: “We are absolutely delighted with our performance in 2019 and we have gone from strength to strength. Through all our hard work throughout the year, we are excited and proud to once again retain our position as the number one brand in the Scottish off trade.
READ MORE: Jump Ship Brewing launches first product after crowdfunding
“This success comes down to the crisp and refreshing liquid we produce. We pride ourselves on only using the finest-quality Scottish ingredients including 100% Scottish Barley and fresh highland water from Loch Katrine. As a brand, we feel we understand our drinkers and know exactly what they want which has helped us to keep refreshing and entertaining them for 130 years.
“Another key success point is understanding our retail customers. From providing support via our campaigns, providing category and consumer insight, to ensuring that the correct packs are available at the rights time, we ensure that our customers know they have our full backing in everything they do.”
READ MORE: Drink Scottish with Andy Gemmell: Cross Borders Brewery, Dalkeith
The brand has had a busy year, following the launch of its largest sustainability campaign to date, titled Because Life Is Bigger Than Beer. The manifesto includes coming out of single-use plastic by 2021, installing an anaerobic digestion plant and a carbon capture facility as well as pledging to become carbon neutral and only using renewable energy sources by 2025. In addition, Tennent’s became the first brewer to join The UK Plastics Pact.
Integrated marketing activity has taken place throughout the year. Highlights have included the ViewPints map, challenging drinkers to discover the top 15 bars in Scotland to drink a pint of Tennent’s with a beautiful view and awarding four new golden can recipients, including internet sensation Jamie Genevieve to football star and Scotland captain Andy Robertson, for their contribution to Scottish culture.
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules hereLast Updated:
Report this comment Cancel