TENNENT’S Lager’s position as Scotland’s favourite alcohol brand has been reaffirmed, after topping the Scottish Brand Review 2019 for the third year in a row.

Compiled by Kantar WorldPanel, Tennent’s Lager was recognised as the number one Scottish “take home” alcohol brand, retaining its title, while beating off competition from the likes of Famous Grouse, Glen’s Vodka and Brewdog.

James Hughes, brand manager at Tennent’s said: “We are absolutely delighted with our performance in 2019 and we have gone from strength to strength. Through all our hard work throughout the year, we are excited and proud to once again retain our position as the number one brand in the Scottish off trade.

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“This success comes down to the crisp and refreshing liquid we produce. We pride ourselves on only using the finest-quality Scottish ingredients including 100% Scottish Barley and fresh highland water from Loch Katrine. As a brand, we feel we understand our drinkers and know exactly what they want which has helped us to keep refreshing and entertaining them for 130 years.

“Another key success point is understanding our retail customers. From providing support via our campaigns, providing category and consumer insight, to ensuring that the correct packs are available at the rights time, we ensure that our customers know they have our full backing in everything they do.”

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The brand has had a busy year, following the launch of its largest sustainability campaign to date, titled Because Life Is Bigger Than Beer. The manifesto includes coming out of single-use plastic by 2021, installing an anaerobic digestion plant and a carbon capture facility as well as pledging to become carbon neutral and only using renewable energy sources by 2025. In addition, Tennent’s became the first brewer to join The UK Plastics Pact.

Integrated marketing activity has taken place throughout the year. Highlights have included the ViewPints map, challenging drinkers to discover the top 15 bars in Scotland to drink a pint of Tennent’s with a beautiful view and awarding four new golden can recipients, including internet sensation Jamie Genevieve to football star and Scotland captain Andy Robertson, for their contribution to Scottish culture.