SHOPPERS in Glasgow were among the first to taste the new festive flavour of Irn-Bru.

The first limited edition in seven years, Crimbo Juice is a spicier version of the original, with added ginger, clove and cinnamon to stay on-brand with traditional Christmas flavours.

It hit the shelves for the first time yesterday and loses the famous orange and blue packaging – which has been changed to red and blue with a snowflake for the seasonal offering.

The Three Wise Queens of Christmas, Frankie, 24 Carat Goldie and Myriam helped launch the new spiced ginger flavour.

The drag queens handed out bottles to passers by from a giant snow globe on Buchanan Street and gave tips to members of the public to help them spice up their Christmas.

READ MORE: 'New' old-formula 1901 Irn-Bru to be released in December

Mary Mac, aka 24 Carat Goldie, said: “Us Scots can’t get enough of the ginger stuff and it’s utterly fabulous helping to launch Irn-Bru Crimbo Juice.

“Spiced ginger is a real Christmas cracker.”

Irn-Bru marketing director Adrian Troy said: “As our first limited edition flavour in over seven years, Irn-Bru Crimbo

Juice combines the phenomenal taste of Irn-Bru that fans know and love with a taste of Christmas in every sip.

“The spiced ginger flavour means Irn-Bru lovers can really get into the festive spirit by enjoying mince pies washed down with a swig of Crimbo Juice.”

It is expected to retail at 99p for the 500ml bottle and £1.39 for 2l.