RUNNING a socially responsible enterprise is positive for society as well as business, entrepreneurs at the University of Dundee will hear tomorrow.

Caroline McKenna, CEO of Social Good HQ, is to present the next in the latest series of Entrepreneurial Masterclasses organised by the university’s Centre for Entrepreneurship.

McKenna founded the firm, which helps the private, public and non-profit sectors improve their social impact, after leaving her 18-year- career in financial services.

At the event she will discuss her career before an audience made up members of the student and business communities, as well as the public.

Brian McNicoll, head of the Centre for Entrepreneurship, said: “There is a misconception that business founders are solely interested in helping themselves, but nothing could be further from the truth.

“As a society we are becoming more and more aware of the impact of our actions and the business community is no different.

“Few are better qualified to highlight and encourage the good that business can have in positively influencing social change and we look forward to welcoming Caroline to campus and hear her encouraging others to follow in her footsteps.”

McKenna’s talk takes place from 1-2pm tomorrow at the University of Dundee’s Dalhousie Building, Old Hawkhill. All are welcome to attend.

Tickets are free but must be reserved in advance online.