A DUNDEE-based Venison supplier, Highland Game, has secured increased UK distribution with retail partners Tesco and Morrisons worth over £1 million in sales over the next 12 months.

The new deal with Tesco extends Highland Game’s partnership with the retailer in Scotland and will see the company’s core products, venison steaks and venison grillsteaks go on sale in stores across England and Wales today, following a successful trial.

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Managing director and founder of Highland Game, Christian Nissen, commented: “We’ve had a very clear vision from the start; to make quality venison products easily accessible for the whole nation.

“These new deals with Tesco and Morrisons mean that for the first time, Highland Game venison will be available in almost every UK postcode, from Shetland right down to Lands’ End. This wouldn’t have been possible without the support and collaboration of all the partners in our supply chain, from landowners and public bodies right through to logistics and our customers.”

James Lamont, local sourcing buying manager for Tesco Scotland, said: “We are always looking for opportunities to serve our customers new and exciting products. We are delighted to be working with Highland Game to offer Tesco customers in England and Wales these delicious, quality Scottish venison products and we are confident our customers will love them.”