SCOTS have been credited with becoming more environmentally conscious after a study suggested more than half are using less water at home than they did a year ago.

The research commissioned by Water Plus suggests 56% have changed their domestic water use habits in the last year, with more than two-thirds (67%) citing environmental concerns as their main motivation.

Some 39% have made similar changes in their workplace, with 64% suggesting their employer could do more to encourage them to be more water-efficient. Around a quarter of the 500 Scots surveyed (24%) said they take more care of water use at work than at home.

Chief executive of the water retailer, Andy Hughes, said: “The findings paint a picture of the Scottish public becoming increasingly in tune with its environmental responsibilities but not acting with the same sustainable vigour at work as it does at home.

READ MORE: Scottish Water Top Up Taps to roll out nationwide

“While we’re seeing a clear trend in people becoming more conscious about how much water they use, the research highlights the significant potential for employers in the public and private sectors to introduce new initiatives to cut consumption at work that could not only reduce bills but also enable them to become more environmentally sustainable.

“This is not about suggesting workers are wasteful in their water use at work but increasing awareness and encouraging them to take a responsible approach wherever they are.”

More than half of those questioned in Scottish cities have reduced their home water consumption, with the rate in Glasgow 60% and Edinburgh 52%. The highest figure recorded in England was in Manchester (90%).

Hughes added: “As the ‘Blue Planet effect’ continues to influence people’s decision-making in the home, there’s an opportunity for businesses to inspire behaviour change that not only lowers their costs but also contributes to their corporate social responsibility goals.

“It’s evident when looking at issues such as plastic and paper use that there is a direct correlation between those who are encouraged to reduce their environmental impact and those who act – this can be applied across the board, including for water.”