THE issues that prevent young girls from participating in sport were highlighted to me through a short video from The Aspen Institute, Project Play and their #DontRetireKid promotion. It features a girl who starts by saying she wants to announce her retirement from sport – at the tender age of nine! Citing, pressure from parents, coaches and so on, she also says she feels it is now too late to try a different sport.

This is powerful stuff and should make us all feel a little uneasy as we ask the question, where do these thoughts come from and how are they implanted in a nine-year-old’s head? Although this originated in the US, I have no reason to believe that our young girls are not exposed to the same sort of comments and pressures. The stats for America show that around 69% of girls have given up on youth sports. What are we doing wrong? Here are four simple suggestions as to how we make sport more attractive to them.

Ask kids what they want: In a study, nine of 10 kids said “fun” is the main reason they participate. When asked to define fun, they offered up 81 reasons – and ranked “winning” at No 48, and young girls gave it the lowest ratings.

Think about re-introducing free play: Studies show that unstructured play in childhood is associated with higher levels of academic creativity among college students.

Take time to encourage sports sampling: Research shows that trying different sports leads to less burnout, less social isolation, better performance, and more lifelong enjoyment in sport.

And finally, train all coaches: Youth coaches can make an athlete for life — or wreck a child’s enthusiasm for sports altogether. Coaches also need to know how to keep a child involved and enjoying sport. Watch the clip at www.aspenprojectplay.org – it’s an eye-opener.

There’s a bit of good news for women’s sport with the announcement that there will be three more sports added into the programme for the 2022 Commonwealth Games, with women’s Twenty20 cricket, beach volleyball and para table tennis giving us 135 women’s medal competitions and 133 for men.