THE UK’s largest tour operator has reversed its decision to scrap brochures by next year.
Tui said it will keep printed materials after research found they are “still an important part” of the booking experience for some people.
Thomson – which has since been rebranded as Tui – announced in July 2016 that it would phase out traditional brochures by 2020 and replace them with digital versions and new technology.
At that time, the firm was printing 4.7 million brochures a year across 58 different titles. This has since been cut to 39 titles. Digital versions are available of all brochures, with Tui’s website telling holiday-makers they are “doing your bit to help the planet” if they do not request a printed copy.
A spokeswoman said: “At Tui we are still committed to reducing our brochure line-up ... We undertook customer research last year which identified that the brochure is still an important part of the customer journey for some of our customers. We are now referring to the previous ‘brochure reduction strategy’ as a ‘brochure evolution strategy’.”
Why are you making commenting on The National only available to subscribers?
We know there are thousands of National readers who want to debate, argue and go back and forth in the comments section of our stories. We’ve got the most informed readers in Scotland, asking each other the big questions about the future of our country.
Unfortunately, though, these important debates are being spoiled by a vocal minority of trolls who aren’t really interested in the issues, try to derail the conversations, register under fake names, and post vile abuse.
So that’s why we’ve decided to make the ability to comment only available to our paying subscribers. That way, all the trolls who post abuse on our website will have to pay if they want to join the debate – and risk a permanent ban from the account that they subscribe with.
The conversation will go back to what it should be about – people who care passionately about the issues, but disagree constructively on what we should do about them. Let’s get that debate started!
Callum Baird, Editor of The National
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here