EDINBURGH has been chosen to host the European head office of one of Silicon Valley’s most innovative firms.

American tech company UserTesting, which specialises in using human insight to improve customer experiences, yesterday announced the opening of its first international office located in Edinburgh and also announced the appointment of Bruce Hunter as Europe’s regional vice president.

The company tweeted: “We’ve made a huge milestone in UserTesting history! We are excited to announce our first European office in Edinburgh, Scotland! Our new International HQ will help us partner with European customers and companies to create great experiences!”

Andy MacMillan, chief executive of UserTesting, said: “We felt Edinburgh is the ideal location to establish our first international office.

“Edinburgh is one of the leading European technology centres and offers an impressive pool of skilled and highly qualified professionals “We are also very fortunate to have Bruce leading our Europe Middle East and Asia (EMEA) efforts and helping us continue to build and grow our international business.

His experience and success helping US companies scale and grow internationally made him the ideal choice to help us build our global footprint.”

The Edinburgh office will serve as UserTesting’s EMEA headquarters and the company has already begun adding strategic roles across sales, marketing, engineering and customer success and support, all of which will help existing and new UserTesting European customers harness the power of Human Insight to make better business decisions.

UserTesting has more than 1200 customers worldwide with more than 130 in Europe.

Hunter said: “I’m looking forward to the opportunity to help European companies build better products and experiences through human insight and empathy to make faster and smarter business decisions.

“This is an amazing time to be working in technology in Edinburgh and I’m thrilled to be joining UserTesting and that they’ve chosen Scotland as their European headquarters.”

The UserTesting Edinburgh office currently has several career opportunities available in customer success, engineering, finance and sales. More details are available on the UserTesting website.