BERRIES by a Scottish food producer will be hitting UK supermarket shelves this weekend after winning a UK wide listing with Asda.
Scotty Brand is doubling the amount of strawberries and raspberries grown this year, after securing the UK contract, meaning that its berries will be available to buy in the supermarket chain from June 9.
Michael Jarvis, head of marketing at Scotty Brand, said: “Strawberries are always an exciting addition to our portfolio during the summer months and this year we are delighted that Scotty Brand strawberries will be available throughout the UK. Scottish berries are popular both north and south of the border, and for the first-time customers across the UK will get the chance to try and enjoy our strawberries.”
Scottish strawberries are famous worldwide, with Perthshire being the biggest and best area in Scotland for growing the crop. Scotty Brand strawberries are grown and packed by Bruce Farms, based in Perthshire, which is renowned for its berries. The light, fertile soil, long summer days and mild nights provide the perfect conditions for growing sweet, juicy berries.
The temperate conditions in Scotland mean that the fruit ripens more slowly than many others and is therefore sweeter.
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