THE award-winning Leith Agency has created a new advert for German Doner Kebab to support the company’s rapid UK expansion.

The advert is the first in a series of films to drive engagement with "Generation Z", using animation and a non-traditional creative approach.

The advert is now set to be rolled-out across UK cinemas, Sky and social media from early June, with further activations across Out-of-Home and radio.

German Doner Kebab is one of the UK’s fastest growing restaurant chains with 33 outlets opened during the past two years. The brand also has a growth pipeline of 350 sold units in place over the next seven years.

Chief executive Imran Sayeed said: “Our idea of bringing a gourmet kebab that is healthy and nutritionally balanced has truly resonated with consumers in the UK.

“Leith bring a strong track record and we are truly excited with their creative approach.”