THE leading exporter of Scottish premium craft beers and spirits has said it is further expanding its product offering of premium food products as it continues to drive Scottish exports at this week’s Hofex trade show in Hong Kong.
JW Filshill International, which also trades under the Craft Beer Clan, is this week showcasing 10 Scottish brands at the renowned Hofex trade show, which attracts more than 70,000 visitors, including buyers, importers and distributors from around 70 countries within the Asia-Pacific
The craft brands being showcased include Drygate, Brewmeister, Glasgow Distillery and Makar Gin, Boe Gins, Ochil Fudge, Drinks Bakery, For Aisha, and Growers Garden.
Backing came from Scottish Development International, Scotland Food and Drink, and the British Council.
JW Filshill International director Chris Miller said: “This trade visit is about consolidating our previous trips and building on established custom to further grow export sales for Scotland’s craft producers.
“We know there is great demand for craft spirits and beers, from the likes of established brewers such as Williams Brothers, as well as our own whisky barrel-aged beers under the Clan Brewing Company.
“This in turn has helped to fuel the appetite for Scottish craft food products, which we’re including in our portfolio at Hofex this week.”
As well as raising the profile of Scottish brands, and Scottish food and drink in general, Miller said the event would help cement import and distribution deals for the companies.
He added: “This is a hugely exciting and high profile event, and we know from experience that there’s always a buzz around our stand.
“Customers understand the premium quality of Scottish brands.”
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