BUSINESSES with a focus on tourism and hospitality in Glasgow are being encouraged to join a new initiative.

The Glasgow Welcomes Business Recognition Programme is being launched to reward firms in the city who go the extra mile to improve the area’s visitor experience.

The initiative is open to organisations of any size that engage directly with tourists and visitors in Glasgow – including accommodation providers, venues, bars, attractions, restaurants, retailers and transport operators.

Craig Martin, chair of tourism body Glasgow Welcomes, said: “Glasgow is a vibrant, welcoming and culturally rich city with a reputation for world-class customer service. Every day, businesses across our tourism and hospitality sectors are delivering exceptional and memorable customer experiences and we want to celebrate that.

“Our new business recognition programme provides a platform for businesses across the city’s visitor economy to share best practice with their peers, which will hopefully inspire others to develop their own projects and people.

“With six weeks until applications close, I hope businesses with great stories to tell, or who are delivering initiatives that have real impact and scalability for our industry, will get involved.”

The first crop of businesses to be recognised will be announced at Glasgow Welcomes’ next Champions’ networking event, taking place in the spring.