SCOTTISH Labour released its latest party political broadcast yesterday – and there was something very interesting about it.
You might recall their previous advert gaffe from January, in which Richard Leonard talks about: "Labour's vision for Scotland, our vision for the UK".
The issue there was that they'd actually used the same mountains as in the Welsh and UK party political broadcasts...
So, the branch office leader was talking about Scotland over a picture of Snowdonia.
Well, this time around, it's the differences from the Welsh version that seem to be most revealing.
Labour released three different videos in its latest round of PPBs. One for Scotland, one for England and one for Wales. Below are screenshots from 45 seconds into each. Can you guess which is which?
The detectives among you might have worked this out, but top is Scotland, second is England and bottom is Wales.
You probably spotted a notable difference, here, in the jobs being portrayed.
The broadcasts in Scotland and England are five minutes long and focus entirely on the NHS, saying Labour must be returned to power in order to rebuild the health service in those countries.
Meanwhile, viewers in Wales get three minutes of far more generic talk about opportunity, the economy and "making a difference on the things that matter".
You might speculate that this stark difference in the broadcasts has something to do with the fact that Labour are in government in Wales.
So, in the only country in which Labour are in power, they avoid mentioning the NHS entirely.
Meanwhile, in Scotland, the party claims they must be voted in to rebuild the NHS.
The latest Scottish figures for performance against the 4-hour A&E waiting time target, published last month, were 88.2% – 15.2% higher than in Wales.
A specialist comparison by NHS Digital found that in 2017-18, 4.8% of patients spent more than 12 hours in A&E in Wales, compared to 0.2% in Scotland (and 2% in England).
Labour are of course free to debate whether these figures in Scotland are good enough, and the Scottish NHS, like all others, is facing big challenges.
But for it to be the case that these figures are worse where Labour is in power, is it then Scottish Labour's stance that Mark Drakeford must be voted out in order to allow Plaid Cymru to rebuild the NHS?
Scottish Labour's broadcast didn't go down well with some Twitter users, either.
@scottishlabour As a nurse working in NHS Scotland for nearly 30 years, your portrayal of our service is disgusting. The party political broadcast on @BBCScotland tonight concentrates ONLY on negativity. There are amazing things happening too. Shame on you....
— Ed O'Dubhghaill 🏴🍀 (@eddoyle1966) February 13, 2019
as someone who works in the nhs, @scottishlabour s broadcast right now is a gross misrepresentation. sorry. no wonder they had to get actors to do it. No dignity? shame on you
— davie balfour (@davidbalfour1) February 13, 2019
Maybe Scottish Labour would be better off just NOT doing party political broadcasts?
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