A GIANT Lego brick city is being hailed as a prime example of the benefits businesses can enjoy when they partner with cultural organisation.
The Lego city exhibition at Dundee’s Verdant Works late last year came about through a partnership between housebuilder Stewart Milne and Dundee Heritage Trust.
Milne’s sponsorship was match-funded by the Culture & Business Fund Scotland (CBFS) and enabled it to engage directly with the local community around one of its newest housing developments in the north of the city.
Now the charity Arts & Business Scotland will tell Tayside businesses how they can reap similar benefits at a reception in Perth Theatre on Wednesday.
The charity’s head of programmes, Carl Watt, who will speak at next week’s event, said: “We are bringing our Culture & Business Fund Scotland roadshow to Perth so local businesses can find out more about CBFS, how to apply, and the significant benefits closer collaboration between business and culture brings for all involved.
“By matching sponsorship from businesses, CBFS has, in its first year alone, helped to realise 38 cultural projects that might otherwise never have happened.
“In turn, the businesses involved have enjoyed big benefits from these partnerships such as raising their profile, engaging with potential new customers and giving their staff new opportunities to experience culture in many forms.”
Brian Kelly, Dundee Heritage Trust’s development officer, who will also speak at the event, added: “Overall, the exhibition was a resounding success and I know that Stewart Milne got just as much out of the partnership as we did.”
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