A "GUERRILLA billboard operation" that takes what ministers have said about Brexit and "renders them as tweets" before making them into billboards has made Boris Johnson its latest target.
The group, known as Led By Donkeys, has taken the former foreign secretary's recent comment in which he said "F**k business" and displayed it close to the Jaguar Land Rover factory in the West Midlands.
Johnson is reported to have used the swear word at a diplomatic gathering last year. When asked about the comment he refused to deny the claims.
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"This is our last guerrilla billboard operation," Led By Donkeys tweeted.
Ulverley Green Road, Solihull. Two minutes from the Jaguar Land Rover factory #LedByDonkeys (1/6) pic.twitter.com/RpGzSyWGPk
— Led By Donkeys (@ByDonkeys) January 21, 2019
"We’re going legit now, working with agencies to buy sites & expose our leaders. But they wouldn’t put this one up so we did it ourselves. None of your crowdfunder £ was used to do Johnson.
"A kilometre up the road from this billboard, one of the UK’s largest car factories is slashing jobs this month in part because of Brexit. When @BorisJohnson says 'f**k business' he really means 'f**k you and your job'.
"We just want to say, sincere apologies to people (and there will be some) who are offended we put a swear word on a billboard. We agonised over whether to asterisk it or not, but in the end we thought ‘Johnson said it, he needs to own it'."
The group has targeted other prominent politicians, such as the former Brexit Secretary Dominic Raab when he said: "I hadn't quite understood the full extent of this but ... we are particularly reliant on the Dover-Calais crossing."
Led By Donkeys added: "For anyone new to this, we’re taking damning historic quotes from our Brexit overlords, styling them as tweets and turning them into massive billboards. It started off as a few friends with a ladder from B&Q but then a crowdfunder took off and now we’re going national," the group added.
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