A SCOTTISH housebuilder has appointed its first female managing director.
Mactaggart and Mickel’s homes director Joanne Casey will take on the newly created role of managing director of their Homes England division.
The appointment makes her the first woman MD in the history of Mactaggart and Mickel, and follows a decade of success with the company in Scotland, as the board director responsible for sales, marketing and architecture. Her earlier career spans sales and marketing roles for leading UK housebuilders.
Casey is credited with transforming customer care for Mactaggart and Mickel – she was instrumental in securing a coveted five star rating for customer satisfaction from the Home Builders Federation. She also played a major role in marketing homes at the former Glasgow 2014 Athletes’ Village, which sold out two years ahead of schedule.
The announcement comes as Mactaggart and Mickel also unveil their new brand identity, Casey has been at the forefront of developing. The group, which was established in 1925, has diversified over the years and now includes seven divisions: Homes, Timber Systems, Investments, Strategic Land, Commercial Property, Lettings and Contracts. The company’s new branding will now be streamlined into the same corporate marque for all divisions to strengthen their identity as the housebuilder establishes a presence in the English housebuilding market.
Casey said: “I am very much looking forward to leading the talented team in Cheltenham. We have ambitious plans to market our homes across Oxfordshire. As we mapped out our strategy to expand into new markets, it became apparent that streamlining our identity into one marque was the clearest path to successfully grow the brand. It’s an exciting time for the next chapter of Mactaggart and Mickel as we roll out our new unified brand and expand our homes offering in England.”
Mactaggart and Mickel chief executive Ed Monaghan said, “Throughout her time with Mactaggart and Mickel, Joanne has consistently delivered strong leadership and the success that has spurred our growth across Scotland.”
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