A SCOTTISH digital agency is set to rebrand the online offering for one of the world’s leading health club groups.

Glasgow-based Equator will help Virgin Active – which has more than 230 clubs in seven countries – transform its online presence, the first phase of which will see the group’s website rebranded.

Garry Hamilton, Equator’s business development director, said “While it is a huge household name in the UK, the brand is currently competing in an extremely crowded marketplace, so we are looking forward to working closely with the team at Virgin Active as leaders of the UK health club industry, starting with the design and build of a new website.”

Robert Cook, Virgin Active UK’s managing director, added: “This is an exciting time for the fitness industry with digital and wearable devices playing a critical part in the member experience. Therefore, ensuring our website intelligently utilises data to connect with our members in real-time and help them achieve their goals, is a key focus for us.”