WITH heavy rain expected over the weekend, Tennent’s Lager is using a live billboard at Glasgow’s Anniesland Cross to give an alternative take on the rising water in Loch Katrine, source of the water used to make Scotland’s favourite pint.

Plenty of rain means that a key ingredient for making beer is always in good supply. And with over one trillion pints currently in Loch Katrine, there’s no danger of the brewery running dry.

Alan McGarrie, group brand director at Tennent’s, said: “We know that not everyone will be delighted at the sight of the rain returning but we want to encourage everyone to look at it in our terms.

“Every pint of Tennent’s Lager is made with the freshest Scottish water from Loch Katrine, alongside the finest quality hops, and Scottish barley.

“The only way to keep Loch Katrine topped up is with the ever-present Scottish rain, so more rain means more Tennent’s. That’s why we say embrace the rain.”