GLASGOW shoppers look for bargains more than those in the rest of Scotland, according to a new British Heart Foundation survey.

The research revealed 86% of Glasgow residents go on the hunt for bargain clothes.

The figures, released as the British Heart Foundation (BHF) launches its annual Big Stitch campaign, shows that on average the people of Glasgow shop eight times a month for bargain clothes, both online and on the high street. That’s the equivalent of 96 attempts to find the best deals every year.

Glasgow shoppers will invest an average of three hours scouring the internet and two hours pounding the high street looking for clothes at knocked down prices at any one time. This equates to 240 hours – nearly 10 days a year hunting for bargains.

Glasgow shoppers say they brag about their bargain buys to friends (55%) and family (59%). A third of 25-34 year olds in the UK even take to social media to boast about their finds.

However, this doesn’t mean that Glasgow shoppers are becoming less fashion conscious. The people of Glasgow still say they will choose a shop because its clothes are stylish and unique (37%), while 17% say they like to buy clothes from charity shops to personalise them.

The charity’s Big Stitch campaign, launching on 1st July 2018, will cater for this demand by encouraging shoppers to pop into their local BHF shop, buy an item and add a touch of their own personal style to it. The charity says it’s a budget friendly way of updating their wardrobe, whilst helping raise vital funds for its life-saving heart research.

Each item sold in BHF shops will help to raise money to transform the lives of around 71,700 people from Glasgow living with heart and circulatory diseases and around 15,305 people in Scotland losing their lives to conditions including heart disease, stroke and heart failure every year which is essential to accelerate research in to new treatments.

Cheryl Hughes of the BHF said: “We are really excited to see shoppers from Glasgow injecting their own fashion flair to our vast range of high quality donated clothes and accessories. It really is the perfect money saving solution for bagging a bargain.”