BT has revealed plans to move all of its call centres back to the UK and Ireland.

The company, which announced last week that it will axe around 13,000 jobs over three years, aims to answer all customer calls in UK and Ireland call centres by 2020.

BT also said it will return to the high street, setting up shop in 620 EE shops to promote its own products.

The announcements are part of 24 strategic moves designed to encourage consumers to sign up with BT for their mobile, broadband and wi-fi.

BT’s consumer business chief executive, Marc Allera, said: “We’re beginning our journey to create one converged, smart network built on our world-leading fixed and mobile networks – going beyond 4G, 5G, wi-fi and ultrafast broadband to seamlessly connect our customers wherever they are to the things that matter most to them.”

The company’s determination to simplify its operating model also include plan to move away from its London headquarters.