THE majority of Scots have bought into the Fairtrade ethos, with 60 per cent of consumers choosing Fairtrade products at least once a month.

The figures, compiled by the Scottish Fair Trade Forum, were welcomed by SNP MSP George Adam as Fairtrade Fortnight begins.

The two week initiative, which runs from February 26 to March 11, is a national celebration of the positive impact that Fairtrade has on the world.

Adam said: “The growth of Fairtrade in Scotland has had a hugely positive impact on workers globally, with purchases made by Scottish consumers felt across the world.

“The decisions we make as consumers can have a very real impact on some of the poorest people around the world.”

According to the figures provided by the Scottish Fair Trade Forum, 43 per cent of Scots in 2016 reported buying more Fairtrade products than in the preceding year, marking an 8 per cent increase since 2012.

Adam added: “With most consumers regularly shopping ethically and a clear majority of our councils promoting Fairtrade, Scotland is making enormous progress – and that should be celebrated as we mark Fairtrade Fortnight.”

The theme of this year’s fortnight celebration is ‘Come on In’, with Scots encouraged to invite friends and family to join the Fairtrade movement and enjoy the organisation’s products.

Scotland has long had a strong connection with the Fairtrade movement. The country was recognised as a Fairtrade nation in 2013 after all cities and a majority of local authorities gained Fairtrade status.

More than 80 per cent of Scottish councils are now recognised as Fairtrade areas.

To be granted accreditation, local authorities must demonstrate their commitment to promoting and supporting fair pay and conditions for Fairtrade producers.

Around 100 communities across the country have also been awarded the Fairtrade stamp of approval.

South Ayrshire Council could soon be joining the ranks of 26 other local councils which have Fairtrade status, with an application for Fairtrade accreditation currently under way.