SCOTLAND's other national drink has attracted criticism over its latest ad campaign.

The latest TV advert from Scottish drinks giant Irn-Bru has attracted nine complaints since airing for the first time on Friday.

The "Don't be a can't, be a can" campaign was branded in "poor taste" by some viewers, resulting in the complaints being submitted to advertising watchdogs.

The advert in question sees a man by the name of Dave having an awkward meeting with his partner's parents. After a rude interjection from the father, Dave says he wants to leave.

However, Dave's girlfriend says they can't leave right now.

Dave then tells her: “Don’t be a can’t, you need a can” before handing her a can of Irn-Bru. Much celebration on the dancefloor follows with the girlfriend's mum and their tiny dog.

The company have been accused of referencing a popular curse word pre-watershed, but they say it's simply part of their marketing style.

A spokeswoman said: “Our advertising always plays up Irn-Bru’s cheeky sense of humour and our latest campaign is no different.

“It’s never our intention to offend so we’re sorry if our new advert hit the wrong note with a few people.

“But we hope most fans will enjoy this spin on positive thinking in the spirit it is intended.”

A spokesman for the Advertising Standards Agency said: “The general nature of the complaints are that the ad is offensive and in poor taste and is unsuitable to be shown before the watershed.

“We have only just received these complaints and are currently assessing them carefully.”

What do you think of Irn-Bru's latest ad? Let us know in the comments below.